Tuesday, March 30, 2010

Thoughts on Public Healthcare - Part 2

I am for the government option. I know far too many people who are uninsurable, a list that includes my own father a retired psychologist with six Ph. Ds in the various fields who cannot afford health insurance because he is a polio survivor which puts him in the high risk group. He like the rest of my immediate family has chosen to do without health insurance so they can afford to keep a roof over their head and the food on the table.

My mother is the owner of a small private Montessori school. For those of you who are unfamiliar with this teaching philosophy, it is a school in which students learn at their own individual pace rather than the pace of the group as a whole. Many of her students were withdrawn from public schools due to an inability to learn at the speed of the group and many of whom ended up causing disruptions in the class room as a result. Then there are students like my younger brother who is the rare type of student who learns at a much greater pace than those his age, to the point that his academic peers are only found at a college level.

Of my entire family only my little brother and myself have health insurance. I have health insurance through my place of work and Adam has government health benefits due to his age. My mother has no health insurance. She works sixty-plus hours a week and makes less money than I do, a part-time dairy sales associate at Wal-Mart, I’m not even the lowest rank of manager. My parents own and work at the school because of the fulfillment they get from the job. My mother has only handful of employees because she can only afford to hire the state required number of workers given the amount of children enrolled (for a certain number of students require additional employees). She cannot even afford to pay them more than minimum wage and they have no health care benefits. The only benefit she can offer her help is if they have children, they either get free tuition or greatly discounted rates.

As I stated previously, I have health insurance through Wal-Mart, which charges me thirty-six dollars a month (a thirty dollar increase from the insurance option that I had last year for the exact same care I might add) for the most basic of health insurances, namely a high deductible accident insurance and a limited discount on medical visits and pharmacy materials, and in comparison to a great many insured individuals I am considered to have GOOD insurance. While I have been fortunate enough to have a surprisingly healthy medical constitution, I have been to the doctor enough times to see how inflated the cost of each visit is. A visit in which a doctor performs no tests, uses only the most basic of disposables for examination purposes to prevent contamination can cost a person over $100.

I have observed and even studied countries that do have a government option, and I have discovered in my research that the benefits outweigh the costs.

So yes, based upon the information I have gathered, government healthcare is something that is long overdue in a country that is as prosperous as ours.

You want to know what I do know about the bill?

First of all, it was not forced down your throat on the basis that The Patriot Act, The War in Afghanistan, and The War in Iraq were not forced down this country’s throat when it was under the watchful eye of a different regime leader.

Second, there is no such thing as “Death Panels” in the bill that will determine whether or not your grand parents will be allowed to continue living if something happens to them. In fact, just to prove this point I place my own surviving grandparent’s lives on the line. Grandpa Bob and Grandma Cookie front and center! If there is a death panel I will personally feed the two of them into a cremation furnace at this very moment. Wait, what’s this? They’re alive, and not covered in fire?

Finally, the government health care bill creates the option of public health care. Let me repeat that because I personally think it’s pretty important, it creates the OPTION of public healthcare. That means it does not require everyone to go to a government sanctioned health center so a government assigned medical czar can perform medical experiments upon you for the motherland. What it means is it gives you the OPTION of public healthcare. You have a choice to have whatever private insurance you want and if you are uninsured, then comrade Obama will step in and take the burden of medical costs off your back.

We are all allowed to have our own opinions. I mean why else would we be able to have two competing groups on Facebook one titled “One Million Against Government Healthcare” and the other “One Million for Government Healthcare?” We are allowed to share our thoughts, our information to anyone who will listen without consequence…

Save one.

Information, be it a statement, a choice to join a group, or even the “liking” of someone’s status message is there for everyone to see or hear, and when they do they will judge you for it and that will alter their opinion of you in some way, shape, or form; whether it is intentional or not. What you do is what creates the perceptions others have for you.

Even if you are a million strong for or against an action, if 99 percent of you are misinformed, than you are nothing more than a million misinformed buffoons. Think very carefully before you act, especially when it’s about something you may know nothing about.

Cheers,
Eric Summers

Monday, March 29, 2010

Thoughts on Public Healthcare - Part 1

Let’s talk about something controversial.

Politics and religion are two most controversial things to immediately come to mind.

As almost everyone who follows my writings have no doubt concluded I am an opinionated individual and absolutely nothing is sacred in the view of my analyses.

That’s one the things that I love about his country, it allows me to not only think about whatever I want whenever I want it also allows me to publicly state exactly what’s on my mind as I do on this site without punishment, even when they go against the public norm.

Almost everyone upon sites like this partake in the exact same freedom I am exercising, whether or not they choose to take advantage of it is their choice.

Why?

Because we are free to do so.

We are free to publicly call out individuals and publically criticize or praise them as we see fit, no matter how biased or rude we choose to be in doing so.

We are free to publicly incite talks of sedition (with the small caveat that you are not organizing or planning activities that can cause physical harm to others or their property).

We are free to publicly criticize or praise the religions and personal beliefs of others.

We are free to publicly criticize or praise the government and their decisions.

Aside from social backlash and the opinions of others for us, we are free to think or say anything we want.

Our thoughts, beliefs, and actions are determined by information. It is upon information that we make our judgment. All information impacts our decisions, even if it is inaccurate information, it’s all fair game.

Take the public healthcare bill which just passed. From my observations, everyone has an opinion and almost all of them fall into one of two categories, they’re either for it or they’re against it and it is exceedingly rare that I see a topic such as this where the response is so black and white. Furthermore I would bet money that ninety-nine percent of those with an opinion have failed to read the entire bill, if any, myself included.

The majority of us have no complete knowledge of everything that is in the bill. So where do get our information that we use to make the judgments we base our decisions upon?

There are three ways that I know are most often used (excluding “gut” responses).

The first is to observe how public healthcare (I’d say socialized, but then I’d have to define the word since its meaning “socialized - to take part in social activities, or behave in a friendly way to others; to give somebody the skills required for functioning successfully in society or in a particular society; or to place something under public ownership or control” and inform everyone how things like social security benefits, Medicare, Medicaid, the public parks, etc. are all socialized systems) works in other countries. For those who are very determined to access information will likely ask citizens about how they feel about the public healthcare in their countries.

The second method involves observing the current situation of privatized health care (at the time of this writing the public option has yet to be implemented), and see how many people are unable to obtain health insurance due to preexisting conditions, lack of finances for the necessary insurance, and/or working for employers who do not or are unable to provide health insurance. Perhaps in this observation they can also see the excessive costs involved in an uninsured medical visit.

Lastly, there is the option of hearing about what is in the bill by listening to what others say about the bill.

While these are all valid options, every option has its own areas where information can be distorted.

Referring to other countries or individuals for guidance can lead to misinformation based upon a lack of substantial research on the observer’s part or differences in sociocultural and political values between the citizens of two different countries.

Observing the current situation leaves one privy to their own observational abilities, be they good or bad. Depending upon a person’s personality or commitment to maintaining an unbiased observation, the quality of what they observe is going to be questionable at best.

But, by far the most inaccurate and misleading of the three methods is the last, the opinions of others.

Think about this for a moment, but only if you can do it by yourself without the input of others.

Just how informed are these “experts” you are basing your opinion upon? Have they read the bill or did they base their opinion upon the three observational methods I have just described? And do they have anything to PERSONALLY GAIN from the outcome of their opinion or from their opinion itself?

A sole fact remains: If your opinion is based entirely upon the opinions and interpretations of others, you are making a judgment on bad information.

I have news for all of you; the following people are not experts on the healthcare bill:

Bill O’Rielly
Glenn Beck
Rush Limbaugh
Ann Coulter
Sarah Palin
The hosts of Fox and Friends
Joe Scarborough
Keith Olbermann
Jon Stewart
Stephen Colbert
ME

The only difference is the last three, at the risk of comparing myself too favorably to satirists who I consider to be masters of their craft, publicly admit and know they are not experts.

Not satisfied with that list?

Chances are:

Your minister
Your priest
Your physics teacher
Your government teacher
Your principal
Your parents
Your brothers
Your sisters
Your friends
And YOU

ARE NOT EXPERTS.


To be Concluded Tomorrow!

Cheers,
Eric Summers

Tuesday, March 23, 2010

3.23

While I am still under the effects of the sinus infection, it's severity has greatly diminished. I am still having many problems breathing (i.e. my nose is completely clogged in addition to some drainage still in my throat), but at least I am able to attend my classes today. Penicillin to the rescue it would seem.

Wonderful...another exam coming up this Thursday. It would appear that I will be a busy man on Thursday with on ASP.NET project to finish before Friday, my general education exam, and an exam in this class over groundswell. Don't expect to see a blog for Wednesday or Thursday.

Cheers,
Eric Summers

Monday, March 22, 2010

3.22

This marks day two of a sinus infection the likes of which has left me completely drained mentally and physically. I was able to go into work on Saturday despite the fact that my cough and nose left me practically disabled throughout the day. Sunday I was rendered completely useless to the point that I was forced to call out lest I get any worse (this was after I ended up falling asleep in my car as I started it while in my apartment complex). I scheduled a visit online Sunday to go to the health center in the Rec center in hopes of gaining a prescription to some stronger medications to fight this infection.

I am quite pleased with my visit. The health center in the Rec. Center was an extremely good deal. I spent $4 when it was all done, and that was just for the medication. My visit and the filling of the prescription was completely free. All students who do find themselves in need of medical attention I will gladly recommend a visit to the health center.

Cheers,
Eric Summers

Thursday, March 18, 2010

3.18

As an Information Systems major in the throngs of my last few weeks, I must admit I have become accustomed to the teaching style of Information Systems professors over those who are not.

I like graduating Senior have to take Business Policy which is offered by a variety of business professors as practically everyone in the colleges of business are required to take this class.

It is this fact that reminds me that not every teacher is as technology savvy as your standard Information Systems professor.

Most notably and the one that most affects my ability to learn is the differences in organization between an information systems professor and one who is not. Almost all the IS profs I have had teach using the use of powerpoints. Powerpoints make note taking much easier on the student, and do one even more important thing, it keeps the teacher from drifting to other topics.

I have a teacher in my business policy who is completely opposed to the use of powerpoint or even D2L. His lecture style is best described as disjointed. He lacks the order and organization that I as an IS major demand of my professors. To be completely honest, I have pretty much stopped taking inclass notes out of frustration due to his teaching methodology.

Now, just to attempt to prove that I am not acting like a spoiled brat, I do keep up with the lectures in class by reading the book chapters, which is what his exams are based off of as well as making sure I meet all the requirements for the two papers he assigns in the class. I'm not stupid after all.

Cheers,
Eric Summers

Isn't it obvious I can't think of anything to write for these blogs at this point?

Wednesday, March 17, 2010

3.17 - St. Patrick's Day - SFW Edition

Happy St. Patrick's Day to everyone of Irish descent like myself and to those who believe that they can drink themselves to that state.

Please enjoy this day of feast responsibly and for the love of coffee, please refrain from saying "I'm going to drink until I'm Irish."

Cheers,
Eric Summers

For those of you who have befriended me on Facebook, you can find a more amusing and NSFW version in my notes.

Tuesday, March 16, 2010

3.16

Today and next week I will be taking my major field study and general education exams. So long as I take them, these exams will have no bearing on whether or not I'll graduate or will impact my transcript, so why take them?

Because the campus MAKES us take them. I'm sure that this rule probably comes from a higher power than the campus (my guess would be the Board of Regents). They are used as a statistical evaluation of the campus's effectiveness and efficiency in their training of us students. They use the rhetoric that our involvement is important because our involvement will help strengthen the power behind our diplomas.

The process is not something that I agree with. I am not a fan of tests, because I feel that they are an inaccurate evaluation of the taker's skill. I have known extremely intelligent people who are extremely skilled in a certain area, yet they fail the tests they are required to take for a variety of reasons. On the other hand, I've watched fools who could memorize a list of terms make high scores on such evaluations without understanding the subject matter.

But to get the information they need, they must create standardized tests. Like it or not, they're a necessary evil. But at least, we the students are not being graded upon it.

Cheers,
Eric Summers

Monday, March 15, 2010

3.15

The quest for graduation is a long and arduous process or so the college would like you to believe.

It's amusing the amount of fear "The End" inspires in my fellow students.

We are all (particularly students though one would logically assume that the same fear applies to teachers) pressured to fear the graduation.

There are off the top of my head three different forms I had to turn in to graduate. One of them was due two semesters before you graduate, the other three semesters before you graduate. I turned mine in THIS semester, the semester I intend to graduate, and I have had absolutely no problem with getting closer and closer towards "The End" despite the tardiness of my paper work, namely because I am of the mind that realizes the uncertainty the future represents. Think about it, life is unpredictable, one serious illness and you might find yourself having to graduate a semester later than you intended. Therefore, I bided my time and waited until I was positive I would graduate, and it has paid off.

Ultimately, I have proven what I set out to prove at the start of this semester when I looked over the graduation requirements last semester. No matter how much trouble the graduation paperwork seems to suggest, you have absolutely nothing to fear. Keep your head held high and your mind alert, believe it or not, this college really does want you to graduate if only so you can come back for your masters and Ph. D.


Cheers,
Eric Summers

I will however suggest that you make copies of all your paperwork after it gets signed or before you turn it in to the administration just in case they lose your information or forget they approved it.

Thursday, March 4, 2010

3.4 - Weekday Update

This blog has absolutely nothing to do with the SNL segment...


The midterms are over now *confetti and streamers shoot out from unexpecting areas as multiple Hollywood esque explosions of flaming joy rip through carefully placed pyrotechnics* and after we present I will be done with school for the break.

Only to have a large database, a complete website, and two papers to do by the end of the semester...

At least I won't have any more presentations.

Hopefully during the break and over the next few days I can get back into a routine blogging schedule since my cramming days are now (temporarily) over.

Cheers,
Eric Summers

Tuesday, March 2, 2010

3.2 - Groundswell, Chapter 6 Summary/Outline

Marketing funnel
- Awareness – Consideration - preference - action – loyalty = buyers
Talking with the groundswell
1. Viral videos
Best utilized when using an interesting approach and/or niche specific advertising methods.
BlendTec uses a unique approach to display just how effective their blenders are in their series, Will it Blend?
Will it Blend, iPhone: Will it Blend, iPhone

Tibco, a software company created its own viral miniseries called Greg the Architect.

Tibco, Greg the Architect

To be most effective viral videos must allow people to interact. Optimally they should direct people to a social network, a blog, or community with they can form further relationships with each other or with the company.

2. Social Networks (pre existing)
Statistics: 25% of online adults in North America, 21% of Europeans, and 35% of South Koreans are members of social networks.
On Facebook, 85% of all college students (America) have a profile.

Case Study: Ernst and Young
- E&Y are a global accounting firm that has to hire thirty-five hundred college grads every year to meet their client’s needs.
- E&Y uses Facebook as a means for connecting with college students and potential future employees allowing them to not only communicate with these users but also allow the users to interact in an environment that also encourages student to student communication.
- When Brands should use social networking:
o Use the Social Technographics Profile to verify that your customers are in social networks.
o Move forward if people love your brand.
o See what’s out there already
o Create a presence that encourages interaction.

3. Blogosphere
Blogs are most effective for companies who have complex issues revolving around their products.

Case Study: HP
- HP sells hundreds of different electronic and software based products to almost every type of marketing group from small consumer to large businesses.
- Most of their products are very complex, and therefore many buyers want to have more details available to them before they commit to a purchase.
- This is where HP’s blogs help their company.
- HP has nearly fifty executive blogs; each blog is targeted to a specific area of their business, allowing HP to respond to their consumer’s questions and concerns.
- Blogs generate trust in the consumers because of the fact that these are personal statements from the executives of HP.
- HP has used these blogs in the past to help consumers resolve compatibility issues (ex. A problem that occurred between Windows Vista and HP printers) and even to avert PR distractions (ex. Sun Solaris’s attempt to goad HP into starting an advertising feud).
Tips for successful blogging:
1. Start by listening.
2. Determine goal of the blog
3. Estimate the ROI
4. Develop a plan
5. Rehearse
6. Develop an editorial process (have someone proofread and review the blog)
7. Design the blog and its connection to your site
8. Develop a marketing plan so people can find the blog
9. Remember, blogging is more than just writing
a. Blogging is a form of communication, make sure to respond to comments, but be sure to use moderation
10. BE HONEST

4. Create a Community
Case Study: Proctor and gamble’s beinggirl.com

-P&G was tasked with marketing feminine care products to young girls (preteen-adolescents), a topic most people do not wish to discuss and then an age group that is extremely uncomfortable discussing such topics.
-P&G created a community site, beinggirl.com, which is about everything young girls deal with.
-The site was created based on categories young girls would be interested in, rather than those that would sell their product.
-The site allows the users to communicate with one another, share embarrassingly humorous stories, and ask questions to a psychologist who will answer their questions.
-The site features subtle branding rather than direct marketing, instead of advertising their product they attempt to help the users and then mention the company as the sponsor of the site.
-It attracts more than 2 million visitors a month worldwide.

When communities make sense:
1. Figure out whether your market really is a community or could be one.
2. Check for already formed communities before you create one. It’s cheaper to sponsor such a site than build your own.
3. Once you’ve figured out whether your can form a community and what the central attraction will be, ask yourself:
a. What are we going to get out of this?
b. How will talking with this community benefit us?
4. Do not continue unless you can support the community for the long term.


Talking with the groundswell, what it means to you.
When is it best to use each method?
Do you have an awareness problem where people don’t know about you?
If so, then viral videos are the best way of getting your consumer’s attention.

Do you have a word-of-mouth problem where you need people to talk to one another?
If so then social networks are the best solution.

Do you have a complexity problem where you have complicated messages to communicate?
Then the blogosphere can help you solve this problem.

Do you have an accessibility problem where your consumers are insistent on depending upon one another rather than listening to you?
In that case, create an environment in which they can do that in the form of a community.

Monday, March 1, 2010

3.1

Due to the amount of school work taking place this week in my life, there is the distinct possibility that there will be days that I will be unable to post blogs.

This is what's on my academic plate at this very moment:

Two midterms

Several projects in various classes

A presentation for this class

All of that must be completed by Thursday.


Cheers,
Eric Summers